Addison Rae is one of TikTok’s biggest and highest-paid stars. Last year, she made more than $5 million. On Thursday, her account was “permanently banned” from the social media platform, but it has since been restored. Many people are wondering why the app would ban one of its most popular users.
Rae has more than 85 million followers on the video-sharing app TikTok. Late Thursday night, she posted screenshots of a message from the app saying that her account had been “permanently banned due to multiple violations of our Community Guidelines.” The app did not say more about the problem or how she might have broken the rules.
TikTok told Forbes that Rae’s account “was down for a short time last night but was back up within an hour.”
Representatives from both TikTok and Rae would not say more about why Rae’s account was banned.
Rae’s real name is Addison Rae Easterling, and her last TikTok post was on Thursday. She started using the platform in 2019 and became one of the most followed people on the app very quickly. In 2020, Rae was the highest-paid creator on TikTok, making more money than Charli D’Amelio, who had the most followers.
Rae became famous by posting short videos of her dancing and lip-syncing. The person who used to go to LSU has had a lot of success outside of the digital world. She was in the Netflix movie “He’s All That” this year. In September, she went to the Met Gala. She is good friends with Kourtney Kardashian and has been on “Keeping Up With the Kardashians.” “Obsessed,” a single by Rae, was also put out. Her makeup brand, Item, is sold at well-known stores like Sephora.
The big number is 5%. TechCrunch says that many of the videos on TikTok that were taken down by an automated feature because they didn’t follow the rules were later put back up.
TANGENT
TikTok’s community rules are often not followed because they are based on an algorithm that often leaves creators in the dust. According to the rules, users can’t share violent extremism, hateful behavior, illegal activities, violent and graphic content, suicide, self-harm, dangerous acts, nudity or sexual activities, harassment, or bullying.
Videos are also checked to make sure they are real and don’t spread false information, get more views by using tricks, or pretend to be someone else. TechCrunch said that black creators have questioned the automated takedown feature. They say that their videos are flagged as inappropriate, but similar clips from white users are not.
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