The Deutsche Fußball Liga, which runs the Bundesliga and Bundesliga 2, has found a new CEO to replace Christian Seifert. Donata Hopfen will take over for Seifert, who is 52 years old. The 45-year-old is the managing director and partner at the Boston Consulting Group company BCG Digital Ventures.
Seifert told the organization earlier this year that he was leaving in 2022. Since 2005, the 52-year-old has been in charge. During that time, the league has grown at a rate that has never been seen before, and it has also had to deal with the difficult COVID-19 pandemic. The Bundesliga was the first major sports league to come back to the field in 2020. This was thanks to a good hygiene plan that was later used by all major football leagues around the world.
“Donata Hopfen is the right person for one of the most important jobs in German football,” In a statement, Peter Peters, the head of the board of directors, said. “In a time of change, she has all the skills and confidence to lead the Bundesliga and Bundesliga 2 clubs into a bright future.” This is especially true of her many years of experience in media and digitalization, as well as her clear commitment to social responsibility in all its forms. “We are sure that this is the beginning of a good partnership.”
Bundesliga:
Seifert’s contract was supposed to last until next summer, but both sides agreed that it would end on January 1, 2022. On January 1, 2022, Hopfen will start her new job as CEO of the DFL. Seifert will stay in his current job until then. Starting in January, he will only work as a consultant to help with the transition and make sure it goes well. In the meantime, Hopfen will join the newly enlarged board of directors right away.
“I’d like to say thank you for putting your trust in me,” Hopfen said in a statement from the league. “German professional football has a long history and is a big part of German culture.” The Bundesliga and Bundesliga 2 are well-known throughout the world, as is the DFL. This must be kept up despite changes in technology, society, and the media that affect football. At the same time, new ways must be found to move forward. “I can’t wait to work with the clubs and the rest of the DFL team to solve problems now and in the future.”
Hopfen has done very well in the past. In 2014, people in Germany chose her as the Media Woman of the Year. Hopfen began her career at Accenture. She then spent 14 years as a managing director at the BILD Group before becoming the CEO of Verimi.
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